The dumbest iPhone app to be released has to have been Pepsi's, Before You Score, which was launched recently as part of a promotional campaign for AMP Energy drink? 

This app was created for the dumbest, woman hungry males on the planet because it was all a farce that some took seriously. 

It seemed on the surface that the application was categorizing women as naive creatures and if they were put in the right category they would be easy pick up prey. The joke was on the Beavis and Butt-head men however and for those woman who took it seriously and got their panties in a wad.

This dumbest of applications would break women down in to 24 set types. Once identifying the "type" of woman he's after, it provides him with tips on getting her to sleep with him, giving helpful hints like directions to hotel rooms and links to facts that might impress a certain "type."  

Here were the categories:  

• Artist

• Aspiring Actress

• Athlete

• Bookworm

• Businesswoman

• Celebrity

• Cougar

• Dancer

• Foreign Exchange Student

• Goth Girl

• Indie Rock Girl

• Married

• Military Girl

• Nerd

• Out-Of-Your-League Girl

• Political Girl

• Princess

• Punk Rock Girl

• Rebound Girl

• Sorority Girl

• Treehugger

• Trouble

• Twins

• Women's Studies Major 

If the guy happened to get lucky, this dumbest app would allow a bragging list to be created for Facebook or Twitter, which could include a name, date and whatever details that could be remembered. Don’t forget these Beavis and Butt-heads were probably in a bar drinking themselves into oblivion and fantasizing about their prospective prey. 

Pepsi’s sell was the smell on the breath of their new AMP energy drink which would supposedly make women be uncontrollably swept away. 

This all occurred in October 2009 and Pepsi ended up issuing apologies and withdrawing this dumbest of iPhone’s apps after a firestorm of criticism on Facebook and Twitter. 

The application was intended to target the drink's main customers – men in their 20s and 30s. 

John Sicher, editor and publisher of trade publication Beverage Digest, said the promotion was meant to be edgy and fun. "Had it been from a little startup energy drink company it wouldn't have been controversial, and no one would have paid attention," he said.